U!Reka
A concept-driven animation visualizing U!REKA’s values of inclusion, co-creation and boldness — and their mission to shape resilient, sustainable urban futures through collaborative learning and innovation.
Client:
Frankfurt University Of Applied Sciences
Role:
3D Designer
Year:
2021
Animating a shared vision for inclusive, future-oriented European education
In collaboration with the U!REKA European University alliance and director Alexander Conrads, I developed an animated image film that communicates the initiative’s core values and vision. The project translates abstract concepts like inclusion, co-creation, and boldness into clear visual metaphors, connecting education, urban sustainability, and European collaboration. With a visual language that balances clarity and emotion, the animation highlights U!REKA’s ambition to empower future urban professionals, foster intercultural understanding, and rethink higher education through shared innovation.
